by Mitchell Poirier, MDMS Management
Actively claiming and creating a local business listing online will help give your physical business the visibility it needs when an individual customer is searching for your product or service online. With an optimized business listing, you allow your customer to find not only your physical location but also your contact information and website, handing them the keys to interact with you and your business immediately. Let’s take a look at four reasons why you should claim, create, and optimize your business listing through Google My Business Listing, Yelp.com listing and the Bing Places Listing.
1. Gain Immediate Customer Interaction
The ability for customers to immediately find and contact your business through an online listing is one of the most significant advantages to claiming and optimizing your business listing. Your business listing contains email, telephone, and address information for your existing and potential customers. Often, all it takes is a single click from a customer’s smartphone to dial the telephone number you have provided, or start creating an email from your business listing. Not to mention the ability to click on your address and have it entered into a GPS for easy navigation to your physical location.
2. Improve Your Local Search Engine Results
When customers are looking for a product or service within their immediate surroundings, you want to be at the top of local search engine results through Google and Bing. By creating and managing multiple, up to date and accurate business listings, you are working towards improving search engine results for your business, thus increasing your business visibility and presence online, while allowing current and future customers to easily find and locate your business at the top of search engine results.
3. Manage Your Business Presence
Claiming your business listing online prevents anyone else from filling in that information for you, while in turn providing less than accurate information that can be costly to the reputation of your business. How many times have you searched for a particular business service online, only to be met with a less than accurate listing, coupled with lousy business reviews because of the inaccurate information provided? Hopefully not too many times, but it would be best to take claim of your business listing and start managing your presence right away.
4. Save on Advertising and Marketing Costs
Advertising and marketing dollars tend to add up quickly for businesses that are new to promoting their products and services online. Much to your advantage, though, business listings through Google, Yelp, and Bing are free. It only requires your basic business information to start an account, and with the help of MDMS, we can optimize and manage those open sources of marketing and advertising for you. These listings are invaluable to your local and organic search results for the area your business serves.
Need Help Managing Multiple Business Listings Online?
Armed with this new information, you can easily see the benefits of having a well organized, optimized, and verified business listing online. If you need assistance claiming, creating, and performing optimization for your business listing, then go ahead and contact the team at MDMS right away. With our experience, we can help you manage multiple accounts through the Google My Business Listing, Yelp.com list, and Bing Places Listing.
Not only can we help you with multiple business listings online, but at MDMS, we can provide you with further Social Media and Content Marketing services that your business needs to continue to thrive online. Don’t hesitate to sign up for the free 7-day trial to our social media management portal. No credit card information is required, and you can contact MDMS at 506-429-4690, or visit our website for more information. We hope to speak with you soon.